Geek’s Blog

Amazon Prime rolling out ads

If you’re an Amazon Prime Video subscriber, think about preparing yourself for rising costs in 2024. Similar to competing streaming services, Amazon Prime is rolling out ads. They also plan to introduce an ad-free tier that will cost you extra. However, the company has assured that it plans to have “meaningfully fewer” ads than some of its rivals.


The company puts its rising costs down to a slowdown in subscribers since the pandemic. Stating that adding advertisements in movies and shows will allow it “to continue investing in compelling content and keep increasing that investment over a long period of time”. So perhaps a small price to pay for better content in the long run?

What could the price increase look like?

Currently, only Amazon’s plan for pricing in the U.S. has been made public. They have shared that the proposed ad-free tier will cost Americans an extra $2.99 per month. This is on top of their current pricing of $14.99 per month. The company has stated that pricing for other countries will be shared at a later date.

When could the rollout happen in New Zealand?

New Zealand hasn’t specifically been mentioned by Amazon regarding its rough timeline for implementing this price tier. However, it has disclosed that ads will firstly be introduced in the U.S., the UK, Germany, and Canada in early 2024. After that, France, Italy, Spain, Mexico, and Australia will follow suit later in the year.

Despite Amazon Prime rolling out ads being the buzz of the internet right now, we assume Kiwis can rest easy for at least a while longer with our usual subscription fee of $8.00 a month. But, if you do need help with Wi-Fi issues that are making your streaming lag or need assistance with tech repairs on your streaming devices, Book a Geek today!